Project Overview

In 2024, I was approached to develop rebranding, signage, and shop menus for the Sydney Seafood Market's reopening in July 2025. The project began with redeveloping the brand—capturing its essence while preserving core elements. The design brief called for an oriental feel through vibrant illustrations and the use of contemporary retro fonts to modernize the aesthetic.

The first phase of this project is complete; it is a work in progress.